the art of Content Marketing
How this all works
Content Marketing is all about giving your clients the information they need to make a decision, before they even speak to you.
By moving your focus from chasing algorithms to informing clients, you are embracing clients much earlier in their buying cycle.
As there is no heavy sales pitch, they can relax and just digest the information.
Of course you still get back-links to your website, so your Search Engine rankings are still there.
This means that your clients:
- Trust you
- Convert at a higher rate
- Don't look for anyone else
- Are much higher in number as you target the 80% - not just the 20%.
Giving your clients the information they need to make a decision means you have sold to them at a much earlier stage.
Engage more with both Clients and Search Engines - it all starts with a phone call - 0845 056 9430.
Content Marketing & SEO
By refocusing on your clients rather than Search Engines you will attract more sales than you have through SEO alone. But is this at the cost of Search Rankings? Well no it isn't...
Could they work together for you?Rethink your content
Is your content about you or your clients? By making your content about your clients and their needs, you can embrace them at a much earlier stage of the buying cycle.
See Content from a different view
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